The Funeral of Low Fill Rate and eCPM!

Let’s start with the meaning of these two metrics; Fill rate denotes the ratio of number of publisher’ s ad requests in relation to successfully displays ads (return ads). Formulaically; Fill Rate = # of ad delivers/ # of ad requested. For instance; If the publisher sends 100M ad request to ad network and the […]

More Than Optimization!

The mobile advertising market continues its rapid growth and seems that the market will become more competitive with the increasing number of publishers and ad networks. Ad networks seek new opportunities, new solutions for the publishers to sell more inventory and get more conversion. On the other side, publishers put more effort to increase their […]

DFP Ad Server- Admost SDK Working Mechanisim

For the publishers who are using Double-Click for Publishers ad server; Admost SDK is a client side tool which does not have any relation with DFP Ad Server on the server side, so there is no need to implement any integration via an adapter. Admost’s main target is to optimise the backfill inventory via several […]

Success Stories

AMR has transformed our advertising revenue line. Online Head Ball has a very diverse geographic spread of users, so the ability to dynamically and in real-time, optimize the yield by ad type in every country has been a big positive for us. Aligned with this, we have been able to focus all our energy and […]