How to Effectively Increase In-App Advertising Revenue

One of the fastest growing forms of mobile advertising is in-app advertising. A few years ago, Google, Facebook, and Twitter dominated the mobile app space, but nowadays the marketplace is different, there is an app for almost everything and mobile users are not left out as they make the best use of these applications. Most […]

Lost in the world of ads? Let us help you out!

You develop a freemium app, it’s all set and done, and you want to increase your revenue by in-app advertising. It could be tricky choosing the right ad format for your application since you will have a variety of ad types to apply on your app screen; and depending on the nature and the category […]

The Funeral of Low Fill Rate and eCPM!

Let’s start with the meaning of these two metrics; Fill rate denotes the ratio of number of publisher’ s ad requests in relation to successfully displays ads (return ads). Formulaically; Fill Rate = # of ad delivers/ # of ad requested. For instance; If the publisher sends 100M ad request to ad network and the […]

More Than Optimization!

The mobile advertising market continues its rapid growth and seems that the market will become more competitive with the increasing number of publishers and ad networks. Ad networks seek new opportunities, new solutions for the publishers to sell more inventory and get more conversion. On the other side, publishers put more effort to increase their […]

DFP Ad Server- Admost SDK Working Mechanisim

For the publishers who are using Double-Click for Publishers ad server; Admost SDK is a client side tool which does not have any relation with DFP Ad Server on the server side, so there is no need to implement any integration via an adapter. Admost’s main target is to optimise the backfill inventory via several […]