There are millions of mobile apps and games in Apple Market and Google Play. In most cases, the app developers aim to generate revenue via in-app purchases or from a range of mobile advertising formats (banners, natives, interstitials and rewarded videos). In this article we address how Admost Mediation Router has helped two very different […]
Let’s start with the meaning of these two metrics; Fill rate denotes the ratio of number of publisher’ s ad requests in relation to successfully displays ads (return ads). Formulaically; Fill Rate = # of ad delivers/ # of ad requested. For instance; If the publisher sends 100M ad request to ad network and the […]
The mobile advertising market continues its rapid growth and seems that the market will become more competitive with the increasing number of publishers and ad networks. Ad networks seek new opportunities, new solutions for the publishers to sell more inventory and get more conversion. On the other side, publishers put more effort to increase their […]
1) Admost Mediation Router is an independent mobile ad mediation tool; does not have owned inventory to serve, just works as a router to serve best yielding ad networks in order. Being an ad network and having a mediation system causes conflict of interest and a detrimental effect in revenue returns. Admost Mediation is a […]
For the publishers who are using Mopub ad server; Admost Mediation SDK does not have any technical relation with Mopub Ad Server on the server side. Clients continue using Mopub Ad Server for their premium sales and sponsorship ads while using Admost Mediation. If the client’s request cannot be matched on Mopub ad server side, […]
For the publishers who are using Double-Click for Publishers ad server; Admost SDK is a client side tool which does not have any relation with DFP Ad Server on the server side, so there is no need to implement any integration via an adapter. Admost’s main target is to optimise the backfill inventory via several […]
