Monetize – Analyze: Infinite Loop

  As a freemium app publisher, monetization is the one core business that you have to consider in terms of ad revenue and in-app purchases; in the meantime analyzing the audience data and tracking the LTV and ARPU values is another core business to sustain and grow your application. In principle, monetize-analyze-grow is an infinite […]

More Than Optimization!

The mobile advertising market continues its rapid growth and seems that the market will become more competitive with the increasing number of publishers and ad networks. Ad networks seek new opportunities, new solutions for the publishers to sell more inventory and get more conversion. On the other side, publishers put more effort to increase their […]