How to Effectively Increase In-App Advertising Revenue

One of the fastest growing forms of mobile advertising is in-app advertising. A few years ago, Google, Facebook, and Twitter dominated the mobile app space, but nowadays the marketplace is different, there is an app for almost everything and mobile users are not left out as they make the best use of these applications. Most […]

The Revolution – Personalized Waterfall

“No More GEO located optimization” The whole in-app advertising industry considers GEOs or tiers as optimization criteria; Ad networks set different floor price levels per GEO due to the economic conditions of advertisers’ side for the different campaign and country levels as usual. On the other hand, mediation systems adjust their algorithms to the classic […]

Monetize – Analyze: Infinite Loop

  As a freemium app publisher, monetization is the one core business that you have to consider in terms of ad revenue and in-app purchases; in the meantime analyzing the audience data and tracking the LTV and ARPU values is another core business to sustain and grow your application. In principle, monetize-analyze-grow is an infinite […]

Lost in the world of ads? Let us help you out!

You develop a freemium app, it’s all set and done, and you want to increase your revenue by in-app advertising. It could be tricky choosing the right ad format for your application since you will have a variety of ad types to apply on your app screen; and depending on the nature and the category […]

The Funeral of Low Fill Rate and eCPM!

Let’s start with the meaning of these two metrics; Fill rate denotes the ratio of number of publisher’ s ad requests in relation to successfully displays ads (return ads). Formulaically; Fill Rate = # of ad delivers/ # of ad requested. For instance; If the publisher sends 100M ad request to ad network and the […]

More Than Optimization!

The mobile advertising market continues its rapid growth and seems that the market will become more competitive with the increasing number of publishers and ad networks. Ad networks seek new opportunities, new solutions for the publishers to sell more inventory and get more conversion. On the other side, publishers put more effort to increase their […]