The Revolution – Personalized Waterfall

“No More GEO located optimization” The whole in-app advertising industry considers GEOs or tiers as optimization criteria; Ad networks set different floor price levels per GEO due to the economic conditions of advertisers’ side for the different campaign and country levels as usual. On the other hand, mediation systems adjust their algorithms to the classic […]

The Funeral of Low Fill Rate and eCPM!

Let’s start with the meaning of these two metrics; Fill rate denotes the ratio of number of publisher’ s ad requests in relation to successfully displays ads (return ads). Formulaically; Fill Rate = # of ad delivers/ # of ad requested. For instance; If the publisher sends 100M ad request to ad network and the […]

More Than Optimization!

The mobile advertising market continues its rapid growth and seems that the market will become more competitive with the increasing number of publishers and ad networks. Ad networks seek new opportunities, new solutions for the publishers to sell more inventory and get more conversion. On the other side, publishers put more effort to increase their […]